The primary objective of the Real-Time Rides Workshop was to facilitate discussion among the various rideshare stakeholders with the goal of identifying barriers to rideshare participation, and developing strategies that overcome those barriers and encourage widespread participation. The general format consisted of short presentations by the research teams and selected workshop attendees with ample opportunity and time dedicated to both structured and open discussion among all participants. A critical focus of the workshop was to discuss the behavioral, economic, institutional, political, technological, and business issues at the heart of achieving successful rideshare implementation.
To provide context for the presentations and discussions, attending service providers were invited to present a brief overview of the history of their company, interest in ridesharing, demonstration of their product, and vision of the future on the first day of the workshop. The MIT team does not plan on developing a proprietary rideshare application or service, and does not intend to advocate for or endorse any particular technology or service provider.
Workshop Discussion Summary (Updated May 10, 2009) [PDF, 3.0 MB]
Workshop Participant Package (Updated April 15, 2009) [PDF, 1.3 MB]
Table of Contents:
- Workshop Discussion Summary
- Thursday Workshop Agenda
- Friday Workshop Agenda
- Confirmed Workshop Attendees
- MIT / CMU Workshop Titles, Abstracts & Presentations
- Logistical Information
Workshop Discussion Summary
Last modified on 2009-05-10 18:29:01 GMT.
Real-Time Rides: The Smart Roadmap to Energy and Infrastructure Efficiency
MIT/CMU Workshop Summary
April 16 – 17, 2009
The MIT / CMU Real-Time Rides workshop took place at MIT in Cambridge, Massachusetts on April 16th and 17th, 2009. The workshop was structured around topic-based sessions. The research team and select workshop attendees framed the topics in each session with short presentations. These presentations were followed by a structured discussion among all participants.
For each workshop session, this report provides a general description of the presentations given and more specific summaries of the group discussions that took place. To the degree possible, we have attempted to identify and emphasize the main themes that resonated throughout the sessions. We acknowledge that not all comments or questions brought up in the sessions are necessarily covered in this summary report. The report concludes by considering potential next steps that could be taken by stakeholders in the ridesharing industry.
Major Workshop Themes:
The two-day workshop covered a variety of topics, but four major ideas or themes emerged as critical to the success of ridesharing.
- There is a strong belief that ridesharing is largely dominated by human behavior, preferences and perceptions as travelers make transportation choices. Technology can support rideshare adoption through, for example, added convenience and safety, but it is not sufficient for sustained improvement in rideshare participation. Service and cost characteristics, non-transport incentives and marketing efforts are viewed as critical to rideshare participation.
- Additional data and better analysis of rideshare information is needed. This theme focused on the need to understand the size of the rideshare market and the behavior of individuals. Specific behavioral research includes understanding modifications in travel choices influenced by incentives, and responses to changes in variables such as the price of fuel. Some private rideshare providers have indicated a willingness to share their data; similar offers from public agencies would be desirable as well.
- Many participants saw the integration of rideshare service information with other modal information as essential to improving rideshare participation. A true multi-modal system should give travelers better opportunities to participate in ridesharing.
- The majority of workshop attendees saw some value in an open-source, common data standard for sharing rideshare data with some participants indicating an interest in working collaboratively its development. However, some participants expressed hesitation about a common standard, given that the technology-enabled rideshare market is still in its infancy. Some business models would rely much more heavily on the interchange of information between providers than others would. Ultimately, the importance of combining rideshare information with other modal information may be the most compelling reason for a common standard and rideshare provider collaboration.
Potential Next Steps:
After some consideration of the common interests expressed at the workshop, three areas of further action are suggested. All three of these topics were discussed at varying levels of detail at the end of the second day of the workshop:
- Research on Market Size, Travel Behavior: Further research on the potential size of the rideshare market, a better understanding of behavior responses to different incentives and service characteristics, and an understanding of mode choice decisions are all essential. This is perhaps the most pressing action item. Further research will require multiple types of information from a variety of sources. Both academia and rideshare service providers are well suited to take on this task. This requires a willingness on the part of public and private rideshare service providers to share information with the academic community.
- Development of a Common Data Standard: The development of a common data standard for exchanging rideshare information among providers and for integration with additional modal information is an important task. Open standards for data interchange are very much recommended. Capacity to work on this standard and the technical “know-how” is concentrated in the private sector and, as such, they should continue to lead the effort. Academia may have some role in encouraging participation and collaboration on a common standard among private and public sector rideshare providers. One mechanism that may strongly encourage development of a common standard would be a pilot, demonstration project involving multiple providers and their systems.
- Design a Rideshare Demonstration Project: The design of a US-based demonstration project using advanced rideshare technologies is a long-term endeavor, but an important step towards proving the potential of technology-enabled ridesharing. This task would require seeking out funding sources for such a trial, spending a significant level of effort on the pre- and post- project evaluation procedures, and including well thought out performance metrics. Consideration of the importance of different stakeholders involved is needed, as is how incentives should be structured to generate the desired changes in behavior.
Thursday Workshop Agenda
Last modified on 2009-05-04 13:47:30 GMT.
Thursday, April 16, 2009
9:30 – 10:00 am: [Spofford Room, Building #1, Room #236 (1-236)]
Registration/Continental Breakfast provided by the MIT Real-Time Rides Research Team
10:00 – 10:30 am: [Building #3, Room #343 (3-343)]
Introduction: John Attanucci (MIT) and Michael Messner (Seminole Capital Partners)
- Introduction of Organizers
- Introduction of Participants
- Workshop Charge and Goals
10:30 – 11:00 am: [Building #3, Room #343 (3-343)]
Setting the Stage: Past and Present Rideshare Markets
- 10:30 – 10:45 am: (Andrew Amey and Valerie Webb, MIT) – Statistics and Historical Trends
- 10:45 – 11:00 am: (Jim Morris, CMU West) – RideFriends: More Rides, Fewer Cars
11:00 am – 12:30 pm: [Building #3, Room #343 (3-343)]
Topic 1: Historical Ridesharing Trends and Market Potential
[Moderated By Jim Morris]
- 11:00 – 11:15 am: (Eric Schreffler, Consultant) – Real-time Ridesharing: A Historic, Heuristic and sometimes Hysteric Perspective
- 11:15 – 11:30 am: (Rick Steele, NuRide) – Maintaining Ridesharing During an Economic Downturn
- 11:30 – 11:45 am: (Paul Resnick, University of Michigan) – Assessing Demand Before There’s a Service
- 11:45 – 12:30 pm: Feedback and Discussion on Topic 1
12:30 – 1:45 pm: [Spofford Room, Building #1, Room #236 (1-236)]
Lunch Provided by the MIT Real-Time Rides Research Team, Walk to MIT Faculty Club
1:45 – 3:15 pm: [MIT Faculty Club, Building E52, 6th Floor]
Topic 2: Behavioral and Attitudinal Characteristics of Travelers – Role of Incentives and How to Overcome Safety and Security Concerns
[Moderated by Rabi Mishalani]
- 1:45 – 2:00 pm: (Susan Squires, Trinity College) – Perceptions of the Private Vehicle in the US: Public Identity vs. Private Space
- 2:00 – 2:15 pm: (Ted Selker, CMU West) – Incentives and Improvements in Lifestyle with Ridesharing
- 2:15 – 2:30 pm: (Kursat Ozenc, CMU) – Saferide: Alternative Ways of Commuting
- 2:30 – 3:15 pm: Feedback and Discussion on Topic 2
3:15 – 4:15 pm: [MIT Faculty Club, Building E52, 6th Floor]
Topic 3: Role of Different Levels of Government in Support of Ridesharing
[Moderated by John Attanucci]
- 3:15 – 3:30 pm: (Allen Greenberg, FHWA) – Lessons Learned about Real-time Ridesharing and Governmental Considerations for Future Support
- 3:30 – 3:45 pm: (Kay Carson, MassRides / Massachusetts EOT) Massachusetts: A Statewide Approach to Ride-Sharing
- 3:45 – 4:15 pm: Feedback and Discussion on Topic 3
4:15 – 6:00 pm: [MIT Faculty Club, Building E52, 6th Floor]
Service Provider Presentations on history of their company, interest in ridesharing, demonstration of their product, and vision of the future
6:00 – 6:45 pm: [MIT Faculty Club, Building E52, 6th Floor]
First Day Wrap-up & Pre-Dinner Drinks
6:45 pm: [MIT Faculty Club, Building E52, 6th Floor]
Dinner at the MIT Faculty Club provided by the Real-Time Rides Research Team
Friday Workshop Agenda
Last modified on 2009-04-16 06:26:36 GMT.
Friday, April 17, 2009
8:00 – 8:30 am: [Spofford Room, Building #1, Room #236 (1-236)]
Continental Breakfast provided by the MIT Real-Time Rides Research Team
8:30 – 10:00 am: [Building #3, Room #343 (3-343)]
Topic 4: Role of Technology Firms in Supporting Wider Rideshare Participation & Providing Multi-Modal Travel Information
[Moderated by Jim Morris]
- 8:30 – 8:45 am: (Damien Balsan, Nokia) – Using NFC Phones to Find, Confirm, and Pay for Rides
- 8:45 – 9:00 am: (Rizwan Khaliq, IBM) – IBM Traffic Prediction and the Provision Traveler Information
- 9:00 – 10:00 am: Feedback and Discussion on Topic 4
10:00 – 10:45 am: [Building #3, Room #343 (3-343)]
Topic 5: Role of Employers, Universities & Other Institutions in Support of Ridesharing
[Moderated by Eric Schreffler]
- 10:00 – 10:15 am: (Charlie Crissman, Goose Networks) – Tradeoffs Between Broad Public Programs and Smaller Closed-Loop Programs
- 10:15 – 10:45 am: Feedback and Discussion on Topic 5
10:45 am – 12:00 pm: [Building #3, Room #343 (3-343)]
Topic 6: Value and Opportunities for a Common Database Feed among Providers
[Moderated by Andrew Amey]
- 10:45 – 11:00 am: (Carl Gorringe, 511.org) – OpenTrip: An Open Protocol for the Interchange of Travel Information Among Rideshare Providers
- 11:00 – 11:15 am: (Harvey Appelbe, Avego) – Extending and Applying Open Protocols to Allow Dynamic Travel to Interoperate
- 11:15 – 12:00 pm: Feedback and Discussion on Topic 6
12:00 – 1:00 pm: [Spofford Room, Building #1, Room #236 (1-236)]
Lunch Provided by the MIT Real-Time Rides Research Team
1:00 – 3:00 pm: [Building #3, Room #343 (3-343)]
Topic 7: Innovative Models for Rideshare Service Provision
[Moderated by Eric Schreffler]
- 1:00 – 1:15 pm: (John Zimmer and Matt Malloy, Zimride and ZipCar) – Joint carshare-rideshare concept
- 1:15 – 1:30 pm: (Amol Brahme, iCarpool) – Integration of Real-Time Ridematching with Traditional Carpool and Vanpool
- 1:30 – 1:45 pm: (Paul Minett, Trip Convergence) – Casual Carpooling as a Model for Real-Time Ridesharing
- 1:45 – 2:00 pm: (Rob Content, Community Solutions) – Social and Community Aspects of Ridesharing
- 2:00 – 3:00 pm: Feedback and Discussion on Topic 7
3:00 – 3:30 pm: [Building #3, Room #343 (3-343)]
Workshop Summary and Follow-up Actions: John Attanucci, Rabi Mishalani, & Jim Morris
Confirmed Workshop Attendees
Last modified on 2009-04-16 06:32:32 GMT.
Confirmed Attendees (37):
- Carl Gorringe, 511.org Rideshare / Gotalift
- Harvey Appelbe, Avego by Mapflow
- Jason Conley, Avego by Mapflow
- Marianne Tyrrell, British Consulate-General – Science and Innovation Team
- Neelangi Gunasekera, British Consulate-General – Science and Innovation Team
- Jim Gascoigne, Charles River Transportation Management Association
- Ted Selker, Prof – Carnegie Mellon Silicon Valley, Associate Director of Mobility Research
- Kursat Ozenc, PhD Student – Carnegie Mellon University
- Steffen Frost, Carticipate
- Darius Roberts, Carticipate
- Ross Edgar, CommuterConnections
- Stephen Finafrock, CommuterConnections
- Allen Greenberg, Federal Highway Administration
- Antoine Averseng, French Embassy (US) – Trade Office
- Robin Chase and/or Mark Chase, GoLoco
- Roy Russell, GoLoco
- Charlie Crissman, Goose Networks
- Rizwan Khaliq, IBM – Intelligent Transportation Systems & Emerging Markets
- Amol Brahme, iCarpool
- David Grennan, Independent Consultant – Ireland
- Kay Carson, MassRides
- Leon Papadopolous, MassRides
- Larry Brutti, MIT Parking & Transportation Office
- Rob Content, Morgan Institute for Community Solutions
- Damien Balsan, Nokia
- Rick Steele, NuRide
- [Potential Representative], PickupPal
- Jeffrey Chernick, RideAmigos
- Michael Messner, Seminole Capital Partners
- Susan Squires, Technology Research for Independent Living Centre, Trinity College Dublin
- Eric Schreffler, Transportation Consultant (ESTC) & Chair, TRB Policy Section
- Paul Minett, Trip Convergence, Ltd.
- Kristin Lovejoy, PhD Student – University of California, Davis
- Paul Resnick, Prof – University of Michigan
- Holly Parker, Yale University
- John Zimmer, ZimRide
- Matt Malloy, Zipcar
MIT / CMU Rideshare Research Team (5):
- Jim Morris, Carnegie Mellon Silicon Valley
- John Attanucci, MIT Rideshare Research
- Rabi Mishalani, Ohio State University
- Andrew Amey, MIT Rideshare Research
- Valerie Webb, MIT Rideshare Research
MIT / CMU Workshop Titles, Abstracts & Presentations
Last modified on 2009-05-10 18:07:55 GMT.
Thursday, April 16, 2009
Presenter: Michael Messner, Seminole Capital Partners
Title: Ridesharing: NOW is the Time
Presenter: Jim Morris, Carnegie Mellon Silicon Valley
Title: RideFriends: More Rides, Fewer Cars
Presenter: Paul Resnick, Professor – University of Michigan School of Information
Title: Assessing Demand Before There’s a Service
Abstract: How good does a ride matching service have to be in order to be utilized?
The answer is critical for assessing whether services have a chance of being adopted, if marketed effectively. But the answer depends on many factors, including regional and individual differences. In response to generic scenarios, riders and drivers may not be able to accurately predict their own future behavior. I will sketch a proposal for demand estimation based on highly personalized scenarios that ask drivers and riders to reflect on their actual recent travel behavior, as automatically recorded by a mobile device.
Friday, April 17, 2009
Presenter: Damien Balsan, Nokia
Title: Using NFC Phones to Find, Confirm, and Pay for Rides
Abstract: [Abstract Pending]
Presenter: John Zimmer and Matt Malloy, Zimride and Zipcar
Title: Joint Rideshare-Carshare Concept
Abstract: In an era in which increasing numbers of people are turning to the Web and their social networks as the primary way of communicating, organizing their day and planning events, it’s more important than ever to connect our physical world with the virtual world. Zipcar leverages Web, wireless and hardware technologies to make reserving and using a car by the hour as easy as getting cash from an ATM. Zimride leverages the power of social networks, consumer ratings/rankings and Web 2.0 to make finding and sharing a ride a snap. Together, they allow people to build friendships, share experiences, save money and reduce emissions. As leaders in their respective markets, car sharing and ridesharing, Zipcar and Zimride are well poised to co-present current and future ridesharing trends.
With the advent of newer technology such as smart phones and SMS, dynamic carpool (also known as real time ridematching) is seeing increased interest from employers, agencies and the public because it provides much needed flexibility which is not found in traditional carpool/vanpool. The presentation compares dynamic carpool with traditional carpool and vanpool in terms of merits and demerits of each. The presentation also covers why neither traditional carpool nor dynamic carpool can solve the user’s needs by itself. The approach taken by RideshareOnline.com is to integrate dynamic carpool trips with traditional carpool trips to increase the potential pool of available matches for both types of trips.
- Casual carpooling
- Our approach, flexible carpooling
- The technologies we have developed to facilitate flexible carpooling
- Other vehicle occupancy raising strategies that the technology supports
Casual car pooling is probably the most effective system of real time ridesharing in existence, accounting for as many as 13,000 rides each day with no pre-arrangement, in 6,500 single use, three person car pools. We will explain why we believe that for increased car pooling the authorities should provide meeting places, not databases.
Logistical Information
Last modified on 2009-04-14 13:26:15 GMT.
Main Building Address:
77 Massachusetts Ave
Cambridge, MA 02139
MIT Campus Map
Once you are at 77 Massachusetts Ave:
- Enter through the main doorway (large steps and columns)
- Take the hallway immediately to your right and take the second staircase on the right to the second level
- Turn right at the top of the stairs and you will see the Spofford Room on your left
Room Locations:
Spofford Room, Building #1, Room #236 (1-236)
Building #3, Room #343 (3-343)
MIT Faculty Club, Building E52, 6th Floor
Contact Information:
Andrew Amey, 703-869-3019, amamey@mit.edu
Valerie Webb, 440-339-3296, vwebb@mit.edu
Directions to MIT
Share a Ride:
- Please select a service from the Rideshare Provider Database.
- Desired destination is 77 Massachusetts Avenue
Public Transportation: (From the Airport)
- Take the SilverLine (a Bus Rapid Transit line available outside the terminal near other ground transportation) to South Station
- From South Station, take the Redline Inbound (towards Alewife) to the Kendall/MIT stop
- Once at street level, follow Main St towards the Kendall Hotel (away from the river)
- Left on Vassar St
- Left on Massachusetts Ave, 77 Massachusetts Avenue will be on the left
Public Transportation: (From Amtrak / South Station)
- From South Station, take the Redline Inbound (towards Alewife) to the Kendall/MIT stop
- Once at street level, follow Main St towards the Kendall Hotel (away from the river)
- Left on Vassar St
- Left on Massachusetts Ave, 77 Massachusetts Avenue will be on the left
Taxi:
- Taxi ride will cost somewhere around $25 from the airport, $10-$15 from South Station. Ask to be let out at 77 Massachusetts Avenue
Car: (From the Airport)
- Take Callahan Tunnel from the Airport roadway
- Take MA-1A S to Embankment Rd/MA-28/MA-3/Storrow Drive
- Slight right at Storrow Drive
- Take ramp on left to Harvard Bridge/MA-2A/Massachusetts Ave
- Turn right at Harvard Bridge/MA-2A/Massachusetts Ave
- 77 Massachusetts Avenue will be on the right, just after crossing the river
Parking:
- Please contact Ms. Ginny Siggia at 617-258-8131 if you will need parking and she will email you a permit for a nearby MIT lot.
Map of Nearby Hotels and MIT Workshop Locations