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	<title>MIT &#34;Real-Time&#34; Rideshare Research</title>
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	<link>http://ridesharechoices.scripts.mit.edu/home</link>
	<description>Information and Resources on Ridesharing and Carpooling</description>
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		<title>Customized Rideshare Incentives</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/customized-incentives/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/customized-incentives/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:55:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=548</guid>
		<description><![CDATA[Recent rideshare surveys have reinforced the importance of economic benefits (cost &#038; travel time savings) in participants&#8217; decisions to share rides (see here). However, there remains much to be learned about the effectiveness of different types of rideshare incentives, and how drivers and passengers respond to different types of incentives. Recent surveys of the slugging [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />Recent rideshare surveys have reinforced the importance of economic benefits (cost &#038; travel time savings) in participants&#8217; decisions to share rides (<a href="http://ridesharechoices.scripts.mit.edu/home/real-time/#post509">see here</a>). However, there remains much to be learned about the effectiveness of different types of rideshare incentives, and how drivers and passengers respond to different types of incentives. </p>
<p>Recent surveys of the slugging population in the Washington DC area and the casual carpool population in the San Francisco Bay area suggest that drivers and passengers choose to share rides for very different reasons. For drivers, the largest benefit from picking up passengers is the travel time savings from the use of the HOV lanes. For passengers, it appears that the motivations to share rides are more diverse, with cost savings and travel time savings remaining the most important factors, but flexibility and environmental benefits ranking strongly as well. This finding is important as groups seek to recruit additional drivers and passengers in rideshare arrangements.</p>
<p><img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/Oliphant_Slug1.jpg" title="Marc Oliphant Survey of DC Slugs 2008" class="alignnone" width="720" height="293" /><br />
<img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/Oliphant_Slug2.jpg" title="Marc Oliphant Survey of DC Slugs 2008" class="alignnone" width="719" height="294" /><br />
<img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/511Rideshare_Casual1.jpg" title="511.org Casual Carpool Survey - Aggregate Motivations" class="alignnone" width="721" height="294" /><br />
<img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/511Rideshare_Casual2.jpg" title="511.org Casual Carpool Survey - Driver vs. Passenger Motivations" class="alignnone" width="722" height="295" /></p>
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		<title>HOT and HOV &#8211; The Importance of Personal Choice</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/hot-and-hov/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/hot-and-hov/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:40:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=546</guid>
		<description><![CDATA[Commuters are a heterogeneous group. When presented with roadway congestion, some portion of the commuting population will be interested in paying a toll to avoid it, some portion will be willing to share a ride to avoid it, and some portion will not be willing to change their behavior and will simply endure the congestion. [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />Commuters are a heterogeneous group. When presented with roadway congestion, some portion of the commuting population will be interested in paying a toll to avoid it, some portion will be willing to share a ride to avoid it, and some portion will not be willing to change their behavior and will simply endure the congestion. In other words, commuters are likely to sort themselves into those who are &#8220;willing to pay&#8221;, those who are &#8220;willing to share&#8221; &#038; those who are &#8220;willing to wait&#8221;. Public sector decision makers should be cognizant of these three choices when deciding on the characteristics of future road infrastructure.</p>
<p>While HOT lanes have garnered much interest recently, the importance of non-tolled infrastructure that encourages high occupancy travel should not be ignored. These types of facility provide users with an additional travel behavior choice and may provide important equity benefits for those groups that cannot afford access to tolled infrastructure. Ideally, future infrastructure will encourage higher occupancy travel through both toll and non-toll travel choices.</p>
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		<title>Comprehensive Participant Engagement</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/engagement/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/engagement/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:23:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=543</guid>
		<description><![CDATA[The ‘rideshare challenge’ is as much about human preferences as it is about the need for improved technology. As such, future initiatives should place as much emphasis on participant engagement efforts, such personal travel planning and the provision of rideshare incentives, as it does on advanced technologies. Preliminary research efforts suggest that the provision of [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />The ‘rideshare challenge’ is as much about human preferences as it is about the need for improved technology. As such, future initiatives should place as much emphasis on participant engagement efforts, such personal travel planning and the provision of rideshare incentives, as it does on advanced technologies. Preliminary research efforts suggest that the provision of personalized travel information can influence travel behavior and reduce SOV trips by 10% or more. Incentives have long been a successful mechanism to encourage ridesharing and are likely to remain important for the foreseeable future. Personal travel planning and incentives tend to be the most expensive components of a rideshare initiative, however designers should resist the urge to eliminate these features, as they are as likely (if not more likely) to increase the overall level of rideshare participation as technology enhancements alone.</p>
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		<title>Further &#8220;Real-Time&#8221; Trials</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/further-real-time-trials/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/further-real-time-trials/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 18:13:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=541</guid>
		<description><![CDATA[While the addition of &#8220;real-time&#8221; services is assumed to improve trip flexibility and address safety concerns, few comprehensive trials have been undertaken (utilizing advanced, mobile phone technologies) to understand how participants would use this type of service and whether those benefits are desirable enough to encourage greater participation. Given that recent surveys indicate that travel [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />While the addition of &#8220;real-time&#8221; services is assumed to improve trip flexibility and address safety concerns, few comprehensive trials have been undertaken (utilizing advanced, mobile phone technologies) to understand how participants would use this type of service and whether those benefits are desirable enough to encourage greater participation. Given that recent surveys indicate that travel time savings and cost savings are the most important motivators for rideshare participants, the research team believes that multiple “real-time” rideshare trials in a variety of locations, with a variety of incentive packages are necessary to provide more information on the relative value of “real-time” services and their ability to increase participation.</p>
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		<title>Integrated Travel Information</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/integrated-travel-information/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/integrated-travel-information/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:01:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=539</guid>
		<description><![CDATA[The complexity of personal schedules and trips is such that future rideshare participants are unlikely to rely exclusively on a single mode, ridesharing or otherwise. As such, the provision of integrated, real-time, multi-modal information allows participants to make informed travel choices. The integration of transit information with rideshare opportunities would be particularly appropriate, as these [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />The complexity of personal schedules and trips is such that future rideshare participants are unlikely to rely exclusively on a single mode, ridesharing or otherwise. As such, the provision of integrated, real-time, multi-modal information allows participants to make informed travel choices. The integration of transit information with rideshare opportunities would be particularly appropriate, as these two modes tend to complement one another in existing successful rideshare arrangements (such as the ‘casual carpools’ in the San Francisco-area, and the ‘slug-lines’ in the Washington, DC-area).</p>
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		<title>Focus on Large Employers</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/large-employers/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/large-employers/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:56:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=536</guid>
		<description><![CDATA[Focusing on large employers offers numerous advantages in rideshare service provision. First, some studies have demonstrated that the vast majority of shared rides take place between family members, co-workers and neighbors, because of the common social connection, or ‘social network’. The targeting of large employers naturally overcomes some of the safety concerns associated with ridesharing [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />Focusing on large employers offers numerous advantages in rideshare service provision.<br />
First, some studies have demonstrated that the vast majority of shared rides take place between family members, co-workers and neighbors, because of the common social connection, or ‘social network’. The targeting of large employers naturally overcomes some of the safety concerns associated with ridesharing because employees share a common social connection and the threat of employment repercussions (such as a reprimand or termination) discourages undesirable behavior.<br />
Second, the journey-to-work is generally a commuting trip that takes place during peak periods when congestion is high. The targeting of SOV commuting trips offers the greatest congestion reduction potential.<br />
Third, from a matching standpoint, targeting large employers where all drivers and passengers share a common destination (and origin) simplifies the matching process and increases match rates by changing the typical ‘many-to-many’ matching process to a ‘many-to-one’ process.</p>
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		<title>Final Observations</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/final-observations/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/final-observations/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:23:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=531</guid>
		<description><![CDATA[The substantial difference in modeled rideshare potential and the observed level of ridesharing suggests that human preferences, or attitudes, appear to be a much larger barrier to increased rideshare participation than incompatible trip characteristics. The high level of rideshare potential within the MIT community suggests that policy makers may want to target large organizations for [...]]]></description>
			<content:encoded><![CDATA[<p id="top" /><strong>The substantial difference in modeled rideshare potential and the observed level of ridesharing suggests that human preferences, or attitudes, appear to be a much larger barrier to increased rideshare participation than incompatible trip characteristics.</strong></p>
<p>The high level of rideshare potential within the MIT community suggests that policy makers may want to target large organizations for increased rideshare participation. Large organizations have some key characteristics that make them amenable to rideshare promotion including a large ‘social network’ of employees that are likely to know one and other (thereby reducing safety concerns), a common destination (making the matching process simpler &#038; increasing match rates), the ability to offer benefits deemed valuable to employees (such as reduced parking costs and flextime), and the legitimacy to gather large amounts of personal travel information from employees.</p>
<p>Large organizations that have detailed travel information also have the ability to engage employees in customized travel planning. Providing highly tailored travel information, such as the variety of travel modes available to a specific employee, and/or the number of fellow employees that they could potentially rideshare with, allows firms to provide an unconventional benefit while simultaneously encouraging changes in travel behavior.</p>
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		<title>Rideshare Model Shortcomings</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/shortcomings/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/shortcomings/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=529</guid>
		<description><![CDATA[Even though the MIT Commute Survey contains very detailed information on travel habits, many of the drawbacks of this modeling effort actually relate to a lack of detailed information on certain aspects of commute behavior among community members. For example, the model assumed that commuters make direct trips to and from home. In reality, trip [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />Even though the MIT Commute Survey contains very detailed information on travel habits, many of the drawbacks of this modeling effort actually relate to a lack of detailed information on certain aspects of commute behavior among community members. For example, the model assumed that commuters make direct trips to and from home. In reality, trip chaining is quite prevalent and reduces the number of commuters that can reasonably rideshare. Additionally, intra-week schedule variability is quite common. Commuters may modify their departure times throughout the week based on various home or work commitments. The MIT survey was not sufficiently detailed enough to answer questions about intra-week variability; it only asked for arrival and departures times to/from campus on “a typical day”. Further, this analysis has focused exclusively on a single, large institution. In many ways, MIT’s physical location, community size and transport options are unique. While the results are important for MIT, they may not necessarily transfer to other subsets of the MIT community that did not complete the survey, or to other institutions. In order to gain a better understanding of rideshare potential and relative importance of trip characteristics and human attitudes, similar modeling efforts with organizations of different sizes and in different geographic locations would be desirable.</p>
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		<title>Modeled Potential vs. Observed Rideshare Behavior</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/modeled-vs-observed/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/modeled-vs-observed/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:17:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=527</guid>
		<description><![CDATA[While the aggregate results of rideshare potential at MIT are interesting, the comparison of the modeled results against the observed travel behavior of the MIT community is perhaps more interesting. The matrix shown below compares the modeled and observed travel behavior for the 5,061 commuters considered in the ‘base case’ (five minute deviation) analysis. Along [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />While the aggregate results of rideshare potential at MIT are interesting, the comparison of the modeled results against the observed travel behavior of the MIT community is perhaps more interesting. The matrix shown below compares the modeled and observed travel behavior for the 5,061 commuters considered in the ‘base case’ (five minute deviation) analysis. Along the left side, community members are identified by their modeled rideshare feasibility. Along the top, they are identified by whether they engaged in any form or ridesharing (carpool or vanpool) at least once during the previous workweek. The “All Modes” group of commuters was used rather than the “Primarily SOV” subset because the analysis is attempting to compare modeled rideshare behavior to observed commuter rideshare behavior, regardless of whether or not these commuters are the ones that would be targeted for an MIT community-based rideshare initiative. If the analysis was limited to the “Primarily SOV” subset, it would be attempting to compare modeled and observed rideshare behavior for a subset that was selected specifically because they do not currently rideshare, largely defeating the purpose of the analysis. However, it would be false to state that 3,615 commuters should be targeted in a rideshare initiative. This group includes community members that already use sustainable modes of travel to get to MIT; they walk, cycle or take transit. From a policy standpoint, the 946 frequent SOV drivers should be the primary targets for increased rideshare participation.</p>
<p><img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/rideatmit_table6.jpg" title="Modeled vs. Observed" class="alignnone" width="410" height="146" /></p>
<p>At first glance, the 201 community members that shared a ride when the model suggests they should not have (top-left quadrant) is concerning as it suggests deficiencies or missing variables in the model. Two possible explanations for this include (a) filters that were too restrictive, and/or (b) the influence of unobserved human preferences, particularly the incidence of ridesharing with family members not affiliated with MIT. It is possible that the filters applied were too restrictive in identifying those commuters most likely to rideshare. A more likely explanation is that some of the rideshare trips undertaken were with family members where at least one member of the rideshare was not affiliated with MIT, and therefore did not complete the survey. Previous research has found that between 25% and 80% of ridesharing trips are intra-household, or between family members, so it seems possible that at least some of these shared rides are family based. Unfortunately, the MIT Commuter Survey does not ask respondents to indicate with whom they shared a ride.</p>
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		<title>Rideshare Viability at MIT</title>
		<link>http://ridesharechoices.scripts.mit.edu/home/2010/08/viability/</link>
		<comments>http://ridesharechoices.scripts.mit.edu/home/2010/08/viability/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:11:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ridesharechoices.scripts.mit.edu/home/?p=525</guid>
		<description><![CDATA[Figure #3 summarizes the results from the analysis of rideshare potential among members of the MIT community. The results for the “All Modes” subset of commuters are on the left side of the figures and the “Primarily SOV” subset on the right side. The number of feasible pairings and the number of pairings possible on [...]]]></description>
			<content:encoded><![CDATA[<p id="top" />Figure #3 summarizes the results from the analysis of rideshare potential among members of the MIT community. The results for the “All Modes” subset of commuters are on the left side of the figures and the “Primarily SOV” subset on the right side. The number of feasible pairings and the number of pairings possible on a single day are reported, along with the associated percentages of the total commuter population evaluated. For the “Primarily SOV” subset, the daily VMT savings achievable from ridesharing are also provided.</p>
<p><img alt="" src="http://ridesharechoices.scripts.mit.edu/home/wp-content/uploads/2009/02/rideatmit_table5.jpg" title="Rideshare Viability at MIT - Max 5 Minute Deviation" class="alignnone" width="421" height="169" /></p>
<p>There are a number of important insights that follow from this analysis. To begin, the percentage of the MIT community that can feasibly share rides is very high. Depending on the driver deviation assumptions, between 70% and 88% of the surveyed MIT community has the option of engaging in ridesharing. For those whose primary mode of commuting is SOV travel, approximately 49% to 92% could rideshare if they chose to do so, again depending on the driver deviation assumptions. For the “All Modes” group of commuters, 83% of drivers would have to deviate less than two (2) miles.</p>
<p>On a daily basis, approximately 50% to 77% of the MIT Community could rideshare depending on the model assumptions. This is substantially higher than the current share of the community that chooses to rideshare (8.2%). In terms of VMT reduction potential, the model suggests that 9% to 27% of daily, commuter-based VMT could be reduced through choosing to rideshare, with a &#8216;base-case&#8217; estimate of a 19% daily reduction in VMT.</p>
<p>Finally, from a methodological standpoint, it is interesting to consider the difference between the CPLEX optimization and simple heuristic approaches to identifying the feasible rideshare pairs on a single day. In terms of the maximization of pairings, one can clearly see that larger datasets favor the optimization approach. For smaller datasets, the difference between the two approaches is less pronounced. For the determination of VMT savings, the two approaches yield remarkably similar results.</p>
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