While the addition of “real-time” services is assumed to improve trip flexibility and address safety concerns, few comprehensive trials have been undertaken (utilizing advanced, mobile phone technologies) to understand how participants would use this type of service and whether those benefits are desirable enough to encourage greater participation. Given that recent surveys indicate that travel time savings and cost savings are the most important motivators for rideshare participants, the research team believes that multiple “real-time” rideshare trials in a variety of locations, with a variety of incentive packages are necessary to provide more information on the relative value of “real-time” services and their ability to increase participation.

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